Fundamentals of Integrated Management: Analysis of Innovation

Fundamentals of Integrated Management: Analysis of Innovation

Sergey Krylov
Copyright: © 2025 |Pages: 26
DOI: 10.4018/978-1-6684-7366-5.ch024
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The article is dedicated to the problem of improving information and analytical support of innovation management. For that, the author proposes a conceptual and methodological framework of integrated management analysis of innovation which constitutes an absolutely new kind of management analysis aimed at providing the company's management and owners with full, accurate, and quality information about the effectiveness of its operation on the principles of innovation and about untapped resources and opportunities for their mobilization. The article shows that integrated management analysis of innovation implies an overall study of the entire set of processes of formation of relevant resources, costs, and results obtained in the course of innovation as well as the most important processes taking place on the consumer market and among the company's competitors. Its system of indicators includes the indicators of innovation, investment, and competitive and market analysis, which may be used for the study of innovation performance in its operational, tactical, and strategic aspects.
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The methodological framework of the research the results of which are presented in this article is based on the following elements:

  • 1.

    A conceptual approach to the integration of processes that make up the organization's innovation activity.

  • 2.

    The conceptual foundations of business-specific kinds of management analysis used for the study of innovation.

  • 3.

    The concept of the Balanced Scorecard (its innovation component)

Let us take a brief look at each of them.

Under the current conditions, innovation activity is seen as a process that ensures market success thanks to the transformation of the results of scientific and technical achievements and research into new or improved kinds of goods (works, services) and technologies. What is positive about this approach is that it implicitly reflects the process of the creation of innovations and implies that companies that generate innovations may use them. However, the idea that improved products and technologies can be considered an innovation is disputable.

Innovation is more effective if it is implemented as the main kind of activity by specialized organizations engaged in the development of new products for sale in the innovation market. However, in practice, a wide range of non-specialized organizations tend to develop new technologies for the production of standard goods using insourcing.

We define innovation is the process of finding and using scientific and technical achievements with the help of R&D efforts which make it possible to create and introduce innovations that result in certain effects inside the company and/or in the domestic and/or foreign market.

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