MLA
Mora, José-Domingo. "Fuzzy Dynamic Groups: Measures and Implications for Television Audiences." Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, edited by Andreas Meier and Laurent Donzé, IGI Global, 2012, pp. 41-60. https://doi.org/10.4018/978-1-4666-0095-9.ch003
APA
Mora, J. (2012). Fuzzy Dynamic Groups: Measures and Implications for Television Audiences. In A. Meier & L. Donzé (Eds.), Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (pp. 41-60). IGI Global. https://doi.org/10.4018/978-1-4666-0095-9.ch003
Chicago
Mora, José-Domingo. "Fuzzy Dynamic Groups: Measures and Implications for Television Audiences." In Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications, edited by Andreas Meier and Laurent Donzé, 41-60. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0095-9.ch003
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