While the concept of geo-marketing is the conventional association of data and maps, the addition of local business listings, mobile marketing, and social media has made this kind of marketing more potent than ever. This marketing tool is now accessible to small and medium-sized enterprises as well as major corporations. From a technical perspective, a user's IP address on the internet is connected to GPS data, such as longitudes and latitudes, which are technologically mapped to geographic locations all over the world down to the city and street level. Over the past few years, there have been many indications of the development of geographic marketing. Whether a company wants it or not, a technology will become a part of our daily lives when organisations like Google, Apple, and the Wall Street investing community start to support it with investments of $100 million and more. These geo-marketing technologies are already being used by consumers to identify local businesses, services, and products, and their use will only increase.
Top1. Meaning
Geo-Targeted Marketing is delivering advertising information to customers that meet specific criteria inside a defined geographic border is known as Geo-targeting. Geo-targeted marketing enables firms to focus on customers based on demographics and habits in addition to a specific geographic area.
It is the process of sending various goods or advertising to customers based on their geographic locations or user's location online is known as Geo-targeting. Geo-targeting is frequently used in sponsored search operations to market to local prospects.
In other words, it enables businesses to know who they are targeting and what to offer them, efficiently and how to rapidly deliver goods!
It is because of this the targeted and contextual marketing, as well as the Geo-targeting technique, are related. https://www.twaino.com/en/definition/g/geotargeting/(2022)
Two words that describe the ability to provide the customer with the appropriate advertisement or information based on his location
Not only does Geo-targeting permit the dissemination of adverts, additionally, it enables the distribution of information like weather forecasts, local news, etc.
1.1 Origin of Geo-Targeting
The IP address assigned to each Internet user's computer, tablet, or smartphone serves as the foundation for everything. In fact, using this address allows one to pinpoint the precise location of the device's owner.
The fact that the first three digits of an IP address correspond to a country's code allows for this process. The remaining digits represent a particular region of that nation.
Figure 2. (Source: Wik how) Therefore, it is possible to conduct targeted marketing and determine what to give to whom as a result of this information. as a result, the terms geographic targeting and Geo-targeting
Today, in addition to the IP address, there are various ways to identify website visitors. One of them, the most effective one, uses GPS technology. https://www.twaino.com/en/definition/g/geotargeting/ (2022)
1.2 The Purpose of Geo-Targeting
The primary goal of Geo-targeting is to enhance the overall marketing strategies used by businesses.
They are able to provide their consumers with the services they actually require because of the Geo-targeting technology. This explains why the user frequently sees advertising for their most recent queries.
Delivering advertising information to customers that fulfil certain criteria inside a certain geographic area is made easier by Geo-targeting. Geo-targeted marketing enables firms to focus on customers based on demographics and habits in addition to a specific geographic area. https://www.twaino.com/en/definition/g/geotargeting/(2022)