MLA
Lin, Xiaohua, and Carlyle Farrell. "“Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals." Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, IGI Global, 2014, pp. 36-50. https://doi.org/10.4018/978-1-4666-6242-1.ch002
APA
Lin, X. & Farrell, C. (2014). “Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals. In C. Wang & J. He (Eds.), Brand Management in Emerging Markets: Theories and Practices (pp. 36-50). IGI Global. https://doi.org/10.4018/978-1-4666-6242-1.ch002
Chicago
Lin, Xiaohua, and Carlyle Farrell. "“Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals." In Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, 36-50. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6242-1.ch002
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