Abstract
The hospitality sector 5.0 aspires to integrate technology into service marketing, human resource management, and hotel operations in order to give visitors a seamless and useful customer experience. Artificial intelligence, the internet of things, blockchain technology, collaborative robots, chatbots and sensors, contactless automation, mobile technology, augmented reality, virtual reality, big data, cloud computing, 6 G and beyond, as well as machine-to-machine communication, are all part of the hospitality industry 5.0. When automated technologies, intelligent devices, and intelligent systems converge with human intelligence, hospitality 5.0 will be born. It aims to provide additional contributions to the field of technological use in hospitality and tourism and thereby offers a strong knowledge base. Therefore, all people involved in the study's implementation might benefit from its findings in order to better understand and meet the requirements and expectations of both customers and employees through the use of technology.
TopMultidimensional Perspective Of Industry 5.0
Industry 5.0 is a multidimensional concept and entails objectives, systematic approaches, human factors, Enabling technologies and environmental considerations (see Figure 1)
Figure 1. Multidimensional perspective of industry 5.0
TopIndustry 5.0 And Hospitality Industry 5.0: The Linkage
The hospitality industry can benefit from the idea of Industry 5.0 because it can affect customer satisfaction, loyalty, and perceived service quality(See figure 1) . These factors include:
- a.
Personalised service
- b.
An efficient supply chain
- c.
Agility
- d.
Smart work environment
- e.
The use of big data for up-to-date information on customer preferences
- f.
Highly customised services at a lower cost and
- g.
Digital enhancement
Thus, by harnessing human intelligence and creativity to improve process efficiency through the integration of workflows with intelligent systems, hospitality 5.0 can facilitate human-technology engagement. The global demography has also shifted. One of the largest groups of consumers and contributors of the world's workforce, Generation Z, are joining the market.
TopIndustry 5.0 And Hospitality 5.0: Elements
The elements include: The human-cyber-physical system (HCPS), Internet of things (IoT) and Internet of services (IoS).
a. The Human-Cyber-Physical System (HCPS)
People, artificial intelligence, and the physical system of an organisation that is properly connected via high-speed internet make up the initial component of HCPS (Pathak et al., 2019). A HCPS uses a lot of sensors, all of which are crucial. For instance, a variety of sensory tools, including touch screens, light sensors, and force sensors, are frequently utilised in HCPS to achieve various goals (Hermann et al., 2016). HCPS assists in providing consumers by reaping the greatest advantages from both human and machine intelligence (Gurkaynak et al., 2016). HCPS's involvement in the hospitality sector improves food safety through the use of sensors to check for illnesses, evaluate the freshness and hygiene of items, and implement smart food labelling to give detailed information about the origins of the food (Iqbal et al., 2017). The prioritised industries with the greatest predicted impact from HCPS include the hotel sector. Through contactless service, recent technological advancements combined with HCPS promise to lower health risks (Li et al., 2020).