MLA
Jain, Dhiraj, et al. "Impact of Online Reviews on Purchasing Decisions: An Empirical Study among Indian Academicians." Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace, edited by Sumangla Rathore and Avinash Panwar, IGI Global, 2016, pp. 278-291. https://doi.org/10.4018/978-1-4666-9449-1.ch015
APA
Jain, D., Bhansali, L., & Nair, K. S. (2016). Impact of Online Reviews on Purchasing Decisions: An Empirical Study among Indian Academicians. In S. Rathore & A. Panwar (Eds.), Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (pp. 278-291). IGI Global. https://doi.org/10.4018/978-1-4666-9449-1.ch015
Chicago
Jain, Dhiraj, Lovish Bhansali, and K. Sanal Nair. "Impact of Online Reviews on Purchasing Decisions: An Empirical Study among Indian Academicians." In Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace, edited by Sumangla Rathore and Avinash Panwar, 278-291. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9449-1.ch015
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