MLA
Stewart, Margaret C., et al. "Improving Customer Relationship Management Through Social Listening: A Case Study of an American Academic Library." Diverse Methods in Customer Relationship Marketing and Management, edited by In Lee, IGI Global, 2018, pp. 202-222. https://doi.org/10.4018/978-1-5225-5619-0.ch011
APA
Stewart, M. C., Atilano, M., & Arnold, C. L. (2018). Improving Customer Relationship Management Through Social Listening: A Case Study of an American Academic Library. In I. Lee (Ed.), Diverse Methods in Customer Relationship Marketing and Management (pp. 202-222). IGI Global. https://doi.org/10.4018/978-1-5225-5619-0.ch011
Chicago
Stewart, Margaret C., Maria Atilano, and Christa L. Arnold. "Improving Customer Relationship Management Through Social Listening: A Case Study of an American Academic Library." In Diverse Methods in Customer Relationship Marketing and Management, edited by In Lee, 202-222. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5619-0.ch011
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