Innovative Trends Shaping Food Marketing and Consumption: Culinary Marketing in the Digital Age - Latest Trends and Innovations

Abstract

In the digital era, culinary marketing has experienced significant transformations driven by technological advancements and shifting consumer behaviors. This chapter, titled “Culinary Marketing in the Digital Era: Current Trends and Innovations,” explores the latest trends and innovations reshaping the food and beverage industry. It examines how digital platforms, social media, data analytics, and emerging technologies such as artificial intelligence (AI) and augmented reality (AR) are revolutionizing marketing strategies. The chapter also delves into consumer preferences for sustainability, health consciousness, and personalized experiences, highlighting the role of influencer marketing, user-generated content, and online reviews. Furthermore, it discusses the challenges and opportunities that digital transformation brings to culinary businesses, emphasizing the need for adaptive and proactive approaches to remain competitive in a rapidly evolving market.