Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Nir Kshetri (The University of North Carolina at Greensboro, USA) and Satya Jayadev (The University of North Carolina at Greensboro, USA)
DOI: 10.4018/978-1-60566-056-1.ch078
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Abstract

Intelirel is a U.S.-based multinational corporation that produces a variety of items with apparel as one of the business divisions. This case provides an overview of Intelirel’s transition to electronic business (e-business) of its apparel division. The company introduced the Electronic Data Interchange (EDI) technologies in the mid-1980s. Before starting the implementation of e-business technologies in the late-1990s, the company conducted extensive surveys to assess the attractiveness and convertibility of its various market segments. The analysis of the surveys indicated that a strategic imperative for the company is to optimally combine EDI and the Internet so as to reap the benefits of both technologies.

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