Intelligent Packaging: A Strategy for Boosting Sustainable Marketing and Contributing to the Sustainable Development Goals

Abstract

Digitalization and sustainable development present a twin transition to the industry 5.0-based new normal. Companies try to achieve sustainability transformation through new business strategies in order to respond to the demand of their stakeholders. For this reason, food companies are striving to apply sustainability principles in product packaging design while considering the complete life cycle of a product. Therefore, intelligent packaging with sensor technologies and extended functions is emerging. It uses digital systems to package food to obtain real-time information on the features of goods during transportation or storage. While controlling the condition of food and the surrounding environment, it informs the manufacturer, retailer, or consumer of the state of the food. Therefore, the demand for intelligent packaging is growing in the food industry. This chapter explores intelligent packaging and defines the current trends in this innovative field.