Internet-Based Social Reporting in Emerging Economies: Insights from Public Banks in Egypt and the UAE

Internet-Based Social Reporting in Emerging Economies: Insights from Public Banks in Egypt and the UAE

Mohamed Nagy Osman (Benha University, Egypt)
Copyright: © 2017 |Pages: 20
DOI: 10.4018/978-1-5225-0720-8.ch005
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Abstract

This chapter examines how public banks operating in Egypt and the UAE respond to stakeholders' needs. It uses content analysis to explore the volume, nature, and quality of social information presented on the websites of these banks and the way in which these banks use web technology to report such information. The results indicate that public banks in both countries made more disclosures about corporate social responsibility (CSR) and community issues. Nevertheless, they lag behind stakeholders' expectations in regard to information about employees and cultural issues. Furthermore, the UAE banks tend to offer better stakeholders access to social information than Egyptian banks. However, both have a long way to go in better facilitating interaction with stakeholders. There is evidence to suggest that social reporting by public banks' in both countries is still below the expectations of the Muslim and global communities.
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Literature Review

Different sectors in the business field have various social responsibility priorities (Branco & Rodrigues, 2008). It is argued that “customer oriented “sectors are seen as having a lower direct environmental impact (Jeucken & Buma, 1999). They offer goods and services that are considered indispensable by the general public (Miles, 1987); this is evidenced from a wide array of stakeholder groups who have direct and indirect stakes in the business activities. This resembles the case in banking industries whose stakeholders are varied and need a variety of social responsibility reporting (Branco & Rodrigues, 2008).

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