Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India

Abstract

This chapter presents the case study of a successful dot-com venture in India, Naukri.com, in the job search market. We begin by providing an overview of job search methods in both general and the specific Indian contexts. The advent and growth of the e-recruitment market is also discussed. We then provide background information for Naukri.com by focusing on its business model, growth, organizational structure and human resource management. The product/service offerings of Naukri.com for recruiters and job-seekers are discussed next. We then provide a critical analysis of the consumers of the company and its competitors. We conclude by assessing Naukri.com’s marketing strategy during initial (1997-2000) and recent (2001-2004) time periods.