Knowledge Blogs in Firm Internal Use

Knowledge Blogs in Firm Internal Use

Miia Kosonen (Lappeenranta University of Technology, Finland), Kaisa Henttonen (Lappeenranta University of Technology, Finland) and Kirsimarja Blomqvist (Lappeenranta University of Technology, Finland)
Copyright: © 2008 |Pages: 8
DOI: 10.4018/978-1-59904-885-7.ch101
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Knowledge sharing in today’s distributed organizations is a challenge. Hierarchical structures may not support the fast flow of information or the efficient co-creation of knowledge from specialized and tacit individual knowledge bases (see Grant, 1996; Miles et al., 2000; Adler, 2001). There is therefore a need to devise new patterns for leveraging dispersed knowledge within organizations and across organizational borders. In the following we explore internal company weblogs as a potential new channel for sharing knowledge and expertise.

Key Terms in this Chapter

Knowledge Management: Refers to a range of practices organizations use to identify, distribute and leverage knowledge to gain competitive advantage.

Media Choice: Refers to the examination and selection of communication channels, that is, in terms of media richness and the level of social presence (Robert et al., 2005).

Organizational Blog: A weblog that is endorsed by an organization and maintained by its official or semi-official representative whose affiliations to the organization are public (Kelleher & Miller, 2006).

Blog (or weblog): A personal Web page including regular posts in reverse chronological order about a particular topic (Blanchard, 2004; Herring et al., 2004; Wagner & Bolloju, 2005).

Social Presence: The degree and type of mediated interpersonal contact and intimacy (Short et al., 1976).

Knowledge Blog: A weblog for experts sharing an interest on a specific topic and for documenting knowledge in their professional domains (Wagner & Bolloju, 2005).

Information Richness: Refers to the ability of the media to transfer cues and provide immediate feedback (Daft & Lengel, 1986).

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