MLA
Rao, Shailendra, et al. "Making Personalization Feel More Personal: A Four-Step Cycle for Advancing the User Experience of Personalized Recommenders and Adaptive Systems." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 604-630. https://doi.org/10.4018/978-1-60566-792-8.ch031
APA
Rao, S., Nass, C., & Bailenson, J. N. (2011). Making Personalization Feel More Personal: A Four-Step Cycle for Advancing the User Experience of Personalized Recommenders and Adaptive Systems. In M. Eastin, T. Daugherty, & N. Burns (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 604-630). IGI Global. https://doi.org/10.4018/978-1-60566-792-8.ch031
Chicago
Rao, Shailendra, Clifford Nass, and Jeremy N. Bailenson. "Making Personalization Feel More Personal: A Four-Step Cycle for Advancing the User Experience of Personalized Recommenders and Adaptive Systems." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, 604-630. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-792-8.ch031
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