Menu Hybridization Development: Opportunity for Food Business Performance

Abstract

The evolving landscape of food consumer preferences and dietary trends has necessitated a paradigm shift in the food business, leading to the emergence of hybridization as a strategic approach to menu development. This chapter discusses the concept of menu hybridization, which combines diverse culinary traditions and innovative ingredients to create unique dining experiences that cater to a broad spectrum of tastes and dietary needs. It centrally delves into the development of menu hybridization through the familiarization of recipes, ingredients, methods of cooking, and decorum as well as an adaptation that acts as a precursor toward food business performance. Ultimately, this chapter posits that embracing hybridization not only fosters creativity and differentiation in menu offerings but also positions food businesses to thrive in an increasingly competitive environment. Through a comprehensive examination of these dynamics, it provides actionable insights for food entrepreneurs and industry stakeholders seeking to leverage hybridization as a catalyst for growth and innovation.