Mindful Consumers and New Marketing Strategies for the Restaurant Business: Evidence of Bangladesh

Abstract

People in Bangladesh know what they want and need to buy, which has changed the food business and made it necessary to use new marketing tactics. People who make purchases with ethics, sustainability, and health in mind are called mindful customers. The restaurant business should be honest, open, and socially responsible. In response to this new consumer trend, restaurant owners and marketers must develop new ways to draw and keep mindful consumers. This chapter focused on locally sourced products, showing sustainable practices, pushing healthy meal choices, and using social media and online platforms to express brand values. This chapter also talks about the problems the food industry faces and its strategies, such as supply chain limits, educating customers, and competition. It could include a better brand image, loyal customers, and long-term sustainability. Overall, this chapter gives valuable information about how mindful customers are changing. It also gives restaurant owners and advertisers tips on using this new paradigm in the Bangladesh restaurant business.