MLA
Karjaluoto, Heikki, et al. "The Mobile Network as a New Medium for Marketing Communicaitons: A Case Study." Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2006, pp. 708-718. https://doi.org/10.4018/978-1-59140-817-8.ch050
APA
Karjaluoto, H., Leppaniemi, M., Salo, J., Sinisalo, J., & Li, F. (2006). The Mobile Network as a New Medium for Marketing Communicaitons: A Case Study. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives (pp. 708-718). IGI Global. https://doi.org/10.4018/978-1-59140-817-8.ch050
Chicago
Karjaluoto, Heikki, et al. "The Mobile Network as a New Medium for Marketing Communicaitons: A Case Study." In Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, 708-718. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-817-8.ch050
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