Motivating Sustainable Recycling Practices Through Persuasive Technologies

Motivating Sustainable Recycling Practices Through Persuasive Technologies

Ricardo Santos, Armanda Rodrigues, Teresa Romão, Francisco M. N. Gouveia
DOI: 10.4018/978-1-7998-8089-9.ch009
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Despite the importance of recycling in the current and pressing context of preserving the environment, it is still not adopted by all of us. Several mobile tools have become available with the aim of sensitizing and motivating the population towards sustainable behaviours, with limitations in information availability and in integration with formal as well as informal sources. Moreover, persuasive characteristics, such as the use of gamification also need improvement towards raising competitiveness (and awareness) in the targeted community. The authors thus propose a mobile responsive gamified application for motivating recycling attitudes centred around an interactive map, supported by the curated data of one of the reference companies of the environmental sector in the region. The app includes collaborative persuasive elements as well as validation processes for crowdsourced content proposed by the community. The results of an evaluation process, with promising results, are described.
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In this section, we analyse existing recycling applications which involve the use, to a certain extent, of a spatial context, as well as gamification and persuasive technologies, during the recycling activities led by the users. The success of the application of these approaches is analysed in the context of the state of the art in this topic, with a reflection and proposed improvements, supported by the work.

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