Navigating the Social Media Space for Māori and Indigenous Communities

Navigating the Social Media Space for Māori and Indigenous Communities

Maryann Lee (Unitec Institute of Technology, New Zealand)
DOI: 10.4018/978-1-5225-5826-2.ch003

Abstract

This chapter explores how Māori and Indigenous communities are engaging in social media in ways that reflect their cultural aspirations and Indigenous ways of being. Social media provides opportunities for Indigenous people to represent an Indigenous worldview that encompasses cultural, political, and social preferences. Highlighted also in this chapter are the risks inherent within the use of social media for Māori and Indigenous communities: in ways in which the misrepresentation, commodification, and exploitation of Indigenous culture and traditions are amplified through the use of social media that support colonial ideologies and the ongoing practice of colonization.
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A Kaupapa Māori Approach

This analysis is underpinned by a Kaupapa Māori methodological approach that draws from a Māori knowledge base and lived experiences. Kaupapa Māori promotes the validity of Māori language, knowledge and culture (Pihama, 2001). Kaupapa Māori supports Māori academics to carry out research in ways that embrace the values and principles of our whānau, hapū and iwi (L. Smith, 2003). Linda Smith (2003) asserts that Kaupapa Māori research comes from a local Indigenous theoretical position; a philosophy that encompasses a Māori worldview including spiritual, cultural and political dimensions. The Kaupapa Māori methodological approach enables Māori academics to participate in research that draws from ontological worldviews, and embraces Māori tikanga and values (L. Smith, 2003).

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