New Communication Technology Integration: Recommendations for Public Sector Change

New Communication Technology Integration: Recommendations for Public Sector Change

Leigh Nanney Hersey (University of Louisiana at Monroe, USA) and Gayla Schaefer (Schaefer Communications, USA)
DOI: 10.4018/978-1-5225-4168-4.ch009

Abstract

Communication is key in the public sector as governments aim to interact with and respond to their residents. Citizens often participated in government through face-to-face communication like town meetings. Today, digital communication has become increasingly important to improving government-citizen relations. The authors explore how governments are using Web 2.0 and mobile government (m-government) to spread information quickly. As governments implement these new communication tools, they must also consider ethical implications associated with technology. The research identifies the elements that lead to successful integration and the biggest barriers that government employees are facing during the transition.
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Literature Review

There are many reasons public administrators should understand the important differences between EG, 2.0 technology capabilities, and public opinion as they navigate organizational ICT changes and integration into organizational culture.

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