New Tools for Online Academic Dissemination: Let the World Know Your Best

Background

“Personal branding is how we define ourselves in the work space while at the same time, incorporating the personal elements that make us who we are” (Rasmussen, 2012). We also agree with the definition of personal branding in Wikipedia: “personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual’s body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters (1997). Personal Branding is essentially; the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding can often involves the application of one’s name to various products or services” (Peters, 1997).