NGO Sudhaar: Empowering the Livestock Dependents

NGO Sudhaar: Empowering the Livestock Dependents

Pragun Aggarwal (IMT Ghaziabad, India) and Ronit Anand (IMT Ghaziabad, India)
Copyright: © 2015 |Pages: 13
DOI: 10.4018/978-1-4666-8259-7.ch014
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Abstract

This chapter discusses the analysis of opportunity to setup a milk production and distribution system in Badalpur and Sakipur, two remote villages in Uttar Pradesh. Sudhaar, a regional development organization, is a group of corporate professionals who joined hands in 2003 to work on grassroots to bring in a positive change in rural/semi-urban strata. The chapter details the challenges faced by dairy farmers in rural India and proposal laid by NGO to revamp the existing business model to make it more financially viable.
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Livestock With An Indian Perspective

India, the second most populous country in the world, is home to over 1.2 billion people. Out of which nearly 72.2% reside in rural areas with agricultural activities being their primary source of income. 18.0 million People out of the total rural population of India depend on livestock dairying and animal husbandry to earn bread for their families (National Institute of Rural Development [NIRD], n.d.). Numerous socio-economic development schemes, launched extensively in the poor parts of the country, are a failure if their impact does not reflect in the betterment of lives of these dairy farmers.

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