MLA
Patten, Elena Margareta. "Omni-Channel Retailing and Perceived Service Quality." Digital Marketing Strategies for Fashion and Luxury Brands, edited by Wilson Ozuem and Yllka Azemi, IGI Global, 2018, pp. 145-164. https://doi.org/10.4018/978-1-5225-2697-1.ch007
APA
Patten, E. M. (2018). Omni-Channel Retailing and Perceived Service Quality. In W. Ozuem & Y. Azemi (Eds.), Digital Marketing Strategies for Fashion and Luxury Brands (pp. 145-164). IGI Global. https://doi.org/10.4018/978-1-5225-2697-1.ch007
Chicago
Patten, Elena Margareta. "Omni-Channel Retailing and Perceived Service Quality." In Digital Marketing Strategies for Fashion and Luxury Brands, edited by Wilson Ozuem and Yllka Azemi, 145-164. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2697-1.ch007
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