On-Line Credit Card Transaction Processing and Fraud Prevention for E-Business

On-Line Credit Card Transaction Processing and Fraud Prevention for E-Business

James G. Williams (University of Pittsburgh, USA) and Wichian Premchaiswadi (Siam University, Thailand)
DOI: 10.4018/978-1-4666-9787-4.ch058
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Introduction

On-line consumers in the United States spend nearly 1 trillion dollars each year using a credit card over the internet (Ray & Ghahremani, n.d.). Accepting credit card payments is essential for any successful e-commerce merchant’s web site. Processing credit card transactions over the Internet is one of the fastest growing segments of business transactions in this age of computer technology. This type of transaction or “card-not-present” (CNP) transaction requires a special type of merchant account.

Merchants that sell merchandise and services over the Internet are referred to as e-tailers or e-commerce merchants. In the beginning of on-line credit card usage, to accept credit cards, an e-commerce merchant needed a merchant account through a bank. But currently there are a number of services, generally referred to as credit card processors or merchant account services, which will permit an e-commerce merchant to accept credit card payments on-line or over the phone without their own merchant account. There are three different methods for processing credit card payments on-line using an e-merchant account service. These are:

  • 1.

    Real-Time Processing: Real-time processing allows e-commerce merchants to link their e-commerce shopping cart with a gateway merchant service which automatically processes credit card payments in real-time.

  • 2.

    Virtual Terminal (Online Interface): An e-commerce merchant can also process credit card transactions, manually, 24 hours a day by logging in on-line and submitting a secure form through a merchant account interface. An e-commerce merchant can use this to process credit card payments while taking the customer's information over the phone if the e-commerce merchant is able to access the Internet at high speed while talking with the customer.

  • 3.

    Automated Recurring Billing (ARB): Some e-commerce merchant services need to charge customers on a monthly or account threshold basis. Some e-commerce merchant account services allow the e-commerce merchant to set the time interval or the account threshold level and some services allow an e-commerce merchant to upload multiple subscriptions using a batch file in the form of a spreadsheet such as Microsoft Excel.

PayPal is generally accepted as the most widely used online merchant account service with more than 156 million accounts worldwide (The Statistics Portal, n.d.). VeriSign operates a competing service called Payflow that is typically used by e-commerce merchants with a high volume of transactions each month. Although the number of e-commerce merchant account service providers continues to increase, some of the more popular one are listed below (Credit Card Processing Services, n.d.; Merchant Account Solutions. n.d.):

  • Flagship Merchant Services,

  • Gomerchant Merchant Accounts,

  • Merchant Accounts Express,

  • MerchantWarehouse,

  • Authorize,

  • E-Commerce Exchange,

  • NorthAmericanBancard,

  • Total Merchant Services,

  • Merchant Credit Card,

  • Bluepay,

  • GoDaddy,

  • WorldPay,

  • 2Checkout.

Credit card processing services make it easy for e-tailers to start accepting credit cards for purchases of their products and services.

Key Terms in this Chapter

Issuing Bank: The bank or credit union where a consumer acquired his/her credit card.

Fraud Prevention: The methods and techniques utilized to protect e-commerce merchants from “No Card Present” credit card fraud.

Acquiring Bank: The bank where an e-commerce merchant has established an account.

Fraud Detection: The electronic and physical monitoring activities and algorithms utilized to classify whether the use of a credit card is legal or fraudulent.

Payment Processors: They provide a service that processes on-line “Card Not Present” transactions directly from an e-commerce merchant web site or via an e-commerce merchant’s gateway service.

Smart Card: These are referred to as “Chip and Pin” cards which have a computer chip embedded which contains a digital certificate which has basic information about the cardholder’s digital identity.

Gateway Service: A service offered to e-commerce merchants to process credit card transactions from their web site through payment processors, the credit card association and issuing and acquiring banks networks.

On-Line Purchasing: The process by which a consumer can purchase products and services from an e-commerce merchant over the internet using a credit card, debit card or other electronic payment methods.

E-Commerce Merchant: A business that sells products and services to consumers from a web site on the internet.

On-Line Credit Card Processing: The set of actions that an on-line credit card transaction goes through starting with the consumer order and ending with a transfer of funds from the issuing bank to the acquiring bank.

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