MLA
Dickey, Irene J. and William F. Lewis. "An Overview of Digital Media and Advertising." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 1-31. http://doi:10.4018/978-1-60566-792-8.ch001
APA
Dickey, I. J., & Lewis, W. F. (2011). An Overview of Digital Media and Advertising. In Eastin, M. S., Daugherty, T., & Burns, N. M. (Ed.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 1-31). IGI Global. http://doi:10.4018/978-1-60566-792-8.ch001
Chicago
Dickey, Irene J., and William F. Lewis. "An Overview of Digital Media and Advertising." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. edited by Matthew S. Eastin , Terry Daugherty , and Neal M. Burns, 1-31. Hershey, PA: IGI Global, 2011. http://doi:10.4018/978-1-60566-792-8.ch001
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