MLA
Dickey, Irene J., and William F. Lewis. "An Overview of Digital Media and Advertising." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 1-31. https://doi.org/10.4018/978-1-60566-792-8.ch001
APA
Dickey, I. J. & Lewis, W. F. (2011). An Overview of Digital Media and Advertising. In M. Eastin, T. Daugherty, & N. Burns (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 1-31). IGI Global. https://doi.org/10.4018/978-1-60566-792-8.ch001
Chicago
Dickey, Irene J., and William F. Lewis. "An Overview of Digital Media and Advertising." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, 1-31. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-792-8.ch001
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