MLA
Rumpf, Christopher, and Christoph Breuer. "Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach." Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 213-231. https://doi.org/10.4018/978-1-5225-5475-2.ch012
APA
Rumpf, C. & Breuer, C. (2018). Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach. In I. Management Association (Ed.), Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (pp. 213-231). IGI Global. https://doi.org/10.4018/978-1-5225-5475-2.ch012
Chicago
Rumpf, Christopher, and Christoph Breuer. "Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach." In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 213-231. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2.ch012
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