MLA
Zhang, Aimao and Han Reichgelt. "Product Complexity as a Determinant of Transaction Governance Structure: An Empirical Comparision of Web-Only and Traditional Banks." Web Technologies for Commerce and Services Online. IGI Global, 2008. 40-54. Web. 24 Apr. 2018. doi:10.4018/978-1-59904-822-2.ch003
APA
Zhang, A., & Reichgelt, H. (2008). Product Complexity as a Determinant of Transaction Governance Structure: An Empirical Comparision of Web-Only and Traditional Banks. In M. Khosrow-Pour, D.B.A. (Ed.), Web Technologies for Commerce and Services Online (pp. 40-54). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-822-2.ch003
Chicago
Zhang, Aimao and Han Reichgelt. "Product Complexity as a Determinant of Transaction Governance Structure: An Empirical Comparision of Web-Only and Traditional Banks." In Web Technologies for Commerce and Services Online, ed. Mehdi Khosrow-Pour, D.B.A., 40-54 (2008), accessed April 24, 2018. doi:10.4018/978-1-59904-822-2.ch003
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