Abstract
The Learning Resource Centre (LRC) of ESF King George V School (KGV) decided to enhance the awareness of students' use of electronic databases and e-books. This study explores how LRC promotes electronic resources to students effectively. The authors use the honeycomb marketing model and RACE planning framework to develop a strategy for organizing outreach and training activities to promote its e-resources. This study explores two strategies: using social media to stimulate students' involvement and interaction and advocating teacher-library collaboration. This study provides insights to school libraries on developing strategic plans for promoting their digital collections. Scant articles focus on promoting electronic resources in school libraries, especially international secondary schools in Asia.
TopOrganization Background
King George V School is one of the oldest schools in Hong Kong. Founded in 1894, the School kept expanding and moved to its current site in 1935. In 1979, the School joined English School Foundation (ESF), the largest English-medium international school organization in Hong Kong (ESF, n.d.). With over 1,850 students and 250 staff, KGV (n.d.) is a culturally diversified school with over 35 different cultures and backgrounds, bringing inclusion and dynamic. The vision of the School is to thrive in a culture in which a diversity of ideas, beliefs, and values are equally cherished, respected, and heard (KGV, n.d.).
Key Terms in this Chapter
Honeycomb Model: A model designed to assist brands with reviewing their social media marketing strategy and investigating what motivates users to engage with social media. Brands can choose the most relevant ones depending on their business and concentrate on the seven key functionality blocks: identity, conversation, sharing, relationship, reputation, and group.
International School: An institution that educates students in an international environment, usually characterized by students and educators from different nations, multilingual teaching, global-oriented curricula, and world citizenship cultivation.
RACE Planning Framework: This framework provides companies with a simple structured approach to develop omnichannel marketing plans that reach and engage online audiences to drive sales online or offline with four steps: reach, act, convert, and engage.