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What is RACE Planning Framework

Chapter 7
Handbook of Research on Redesigning Teaching, Learning, and Assessment in the Digital Era
This framework provides companies with a simple structured approach to develop omnichannel marketing plans that reach and engage online audiences to drive sales online or offline with four steps: reach, act, convert, and engage.
Published in Chapter:
Promoting the Use of Electronic Resources in International Schools: A Case Study of ESF King George V School in Hong Kong
Kwok Chun Wong (The University of Hong Kong, Hong Kong) and Dickson K. W. Chiu (The University of Hong Kong, Hong Kong)
Copyright: © 2023 |Pages: 21
DOI: 10.4018/978-1-6684-8292-6.ch007
Abstract
The Learning Resource Centre (LRC) of ESF King George V School (KGV) decided to enhance the awareness of students' use of electronic databases and e-books. This study explores how LRC promotes electronic resources to students effectively. The authors use the honeycomb marketing model and RACE planning framework to develop a strategy for organizing outreach and training activities to promote its e-resources. This study explores two strategies: using social media to stimulate students' involvement and interaction and advocating teacher-library collaboration. This study provides insights to school libraries on developing strategic plans for promoting their digital collections. Scant articles focus on promoting electronic resources in school libraries, especially international secondary schools in Asia.
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