Quality Evaluation and Workflows in Transcreation: A Social Study

Introduction

At the beginning of the 21^st century, transcreation, a modality of interlinguistic creative adaptation, was an obscure term with a fuzzy meaning, only known to a small group of practitioners in a niche market. Since then, it has grown to become one of the most active trends in the language services industry.

As a consequence of the development of this phenomenon, a growing number of research initiatives is filling the gap on what we know about transcreation. However, there are still several fields where available knowledge is limited. This proposal tries to shed some light in two key areas that have been scarcely researched: transcreation workflows and quality in transcreation.

For this purpose, first of all, a theoretical approach is provided on the practice. Then, the methodology followed is described (a social study where a group of four transcreators has been interviewed) and the expected objectives to be achieved. Finally, in the conclusion section, a general diagram for transcreation workflows and a quality model are proposed, both based on the results obtained. To close the chapter, several future lines of research are described.