Reading the Television Broadcasts on Sports

Reading the Television Broadcasts on Sports

Esennur Sirer (University of Usküdar, Turkey)
DOI: 10.4018/978-1-7998-1534-1.ch017
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Sports constitute the locomotive side of the media. Sometimes a success in sport finds its place in various organs of the media; sometimes a derby challenge keeps the media's agenda busy for days. Sport is an important component that attracts people and holds society together. Individuals experience the practices of social life through sport. Sports are also supported by the media because they provide socialization in societies, leaving a wide range of places. One of the most important media organs in which sports are widely located is television. Sports, with the development of television, adapted to television discourse has taken place in our lives. As a product of popular culture, it is spread and formed from television. Television gives the game more drama. Live transfer of the game adds the audience to the game and increases its drama. The audience watches the show prepared for him in his comfortable couch at home with different camera techniques and colorful narration of the presenters.
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Production Of Visual Literacy Over Television

Huxley was trying to explain that the trouble that happens to people in Brave New World is not because they laugh instead of thinking, but because they don't know what they're laughing at and why they stop thinking (Postman, 1994, p.176). You believe what you see. Seeing precedes other senses. Our brain processes and stores visual information more quickly than verbal information. 70% of the information perceived and remembered by someone watching an audio and video information program is image, 30% is sound (Foss, 2012, p.50).

In the present day, when all around us are full of digital images, the eye has come to prominence from the sensory organs. Communication tools showing the image 20. Century. The century has led to technological developments. 21. Century we have experienced various forms of seeing. In this period we read what we saw, we started to produce content together with Web 2.0, that is, writing with images. The dominance of the image and the visual over other messages plays a major role in this effective state of media in general and television in particular (Otan, 2014, p.65).

Key Terms in this Chapter

Sport: Any game that requires physical activity an involves a degree of competition, as baseball, soccer, bowling, or basketball.

Audience: Assembled group of listeners or spectators, those reached, as by a broadcast or publication.

Football: Game played between two teams, officially of eleven players each, on a field one hundred yards long with goals at each end, in which points are made by getting a ball across the opponent’s goal line.

Image: Representation or likeness of a person, animal, or thing.

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