Regional Clusters: Classification and Overlap of Wine and Tourism Microclusters

Regional Clusters: Classification and Overlap of Wine and Tourism Microclusters

Pamela McRae-Williams (University of Ballarat, Australia)
DOI: 10.4018/978-1-59904-126-1.ch007
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Abstract

This chapter examines the application of cluster theory to small groups of collocated wine and tourism enterprises. It explores how traditional notions of cluster theory apply in the microcontext and whether such interpretations can be used as a valid tool for understanding how collocated regional businesses interact. The chapter describes three case studies of regional wine- and tourism-related businesses to illustrate how these microclusters might be identified and to determine the significance of interrelationships within and between collocated clusters. Such findings provide evidence of the strength or otherwise of these clusters. The chapter suggests that at the microscale, collocated clusters share some complementarity or overlap with each other through geography, resources, and levels of activity, which may be a factor that propels these clusters forward or sparks new cluster development.

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