Reviving Indigenous Clay Pot Production for Students' Entrepreneurial and Vocational Inspiration

Reviving Indigenous Clay Pot Production for Students' Entrepreneurial and Vocational Inspiration

Janet S. Petters, John Asuquo Ekpenyong, Valentine Joseph Owan, Michael Ekpenyong Asuquo
DOI: 10.4018/978-1-6684-7024-4.ch001
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Abstract

This book chapter provides a comprehensive overview of indigenous clay pot production, including its definition, importance, and history. It explores how clay pot production is practised in different parts of Africa, such as Ghana, Tanzania, and Nigeria, and its significance in various cultures. The chapter examines the types of clay used in pot production, different techniques used, and traditional tools and equipment employed. Moreover, the chapter highlights the potential of clay pot production for students' entrepreneurship and vocational career development. It delves into the challenges of pursuing a career in clay pot production, such as the limited market for pottery products, access to raw materials, learning curve, physical demand, business challenges, and creative isolation among others. Through case studies, the chapter shows how clay pot production has aided entrepreneurial success despite these challenges. This chapter is a valuable resource for anyone interested in understanding the world of clay pot production and its potential for economic and cultural development.
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Introduction

Research has shown a growing concern among African scholars about the need to return to indigenous arts (Mugovhania, 2012; Ndubuisi, 2022; Zondi, 2021). The recognition of the gradual extinction of the history, knowledge, relevance, and practice of African traditional art and culture in modern African society may occasion this. For instance, it is argued that poor documentation of the rich and cherished art and cultural heritage of the African people has hindered the growth of African culture and the poor practice of indigenous art among Africans (Ekong, 2018). This cultural impoverishment affects indigenous art's historical, social and technological relevance and the economic and entrepreneurship opportunities associated with ancient African artefacts. It is also obvious that most of the works on African indigenous art and craft are merely artistic writing which only focuses on presenting to students their historical antecedents, styles, and techniques and neglects their economic potential (Elebute & Odokuma, 2016). Pottery is one of the indigenous arts that has been in practice for ages and is still relevant in modern society due to the wide usage of pots within traditional African settings. For instance, it is reported that clay wares are used for traditional religious rituals, traditional worship, cooking, eating, fetching and preserving water, and storing and preserving food items and clothes in ancient traditional Sub-Saharan African society (Busari & Odetoyinbo, 2021). Umoru-Oke (2017) argued that indigenous clay pots have innate functions in African culture which cannot be replaced by modern synthetic products such as rubber, enamel, and plastics and that indigenous pottery is an ongoing, dynamic and viable art used in many Yoruba communities in Nigeria to empower young girls in modern times. Contrary to the view of potters that indigenous clay pot art is no more financially rewarding due to modernity (Ayuba, 2009), one cannot deny the fact that clay pots still have many uses and functions in contemporary society. In the Niger Delta region of Nigeria, the 'evwere” is used to quickly thicken banga soup and speed up the cooking time for any soup, stew, or broth (Ugboma, 2021). Researchers have argued that cooking with indigenous clay pots, which are produced from natural materials, makes food taste better, healthier, and juicier than cooking with modern cookware because it almost preserves all the micronutrients present in the food (Khan & Banerjee, 2020; Saxena et al., 2021).

There are huge entrepreneurial opportunities for clay pot art in modern society. It is not enough to expose students to the historical perspective of indigenous arts and analyse their styles and techniques to promote their knowledge, practice and relevance in modern society. Students should be made to see entrepreneurial and economic opportunities in indigenous arts and develop indigenous vocational skills for self-reliance (Major & Leigha, 2019). Okonkwo (2014) reported that more than eighty (80) per cent of students interviewed had the perception that ceramics education is not economically viable and thus may not guarantee vocational opportunities in society. This may be because the indigenous traditional arts curricula do not provoke entrepreneurial and vocational inspirations among students but merely analyse the arts' antecedent, history, relevance and practice.

Key Terms in this Chapter

Indigenous Pottery: It is made by forming plastic clay into objects of required shapes and firing them to appreciable temperatures in the open or in pits to induce reactions that lead to permanent changes, including increase in strength, hardening and setting their shape.

Entrepreneurship: In the context of this chapter, it refers to the act of starting a business or a series of businesses with the goal of creating a benefit to humankind, indigenous communities and society at large, and it focuses on helping communities or the environment through their products and services. It is one of the resources economists categorize as integral to production and the other three being land or natural resources, labor and capital.

Indigenous Arts: It is an expression of Indigenous people's identity, culture, spirituality and relationships to their indigenous communities and countries.

Traditional Tools: Refers to the equipment, instruments, or devices that have been used historically or traditionally in a particular craft or trade, such as the tools used in indigenous clay pot production.

Indigenous Clay Pot Production: It is described as a traditional pottery made by firing a fashioning plastic clay into an object of desirable shapes under a particular temperature to produce permanent pots used for different cultural, social and personal purposes.

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