Sense of Virtual Community

Sense of Virtual Community

Blanchard (University of North Carolina, USA) and Blanchard (University of North Carolina, USA)
DOI: 10.4018/978-1-60960-100-3.ch108
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Abstract

Sense of virtual community is an important component of successful virtual communities. Defined as members’ feelings of belonging, identity, and attachment with each other in computer-mediated communication, sense of virtual community distinguishes virtual communities from mere virtual groups. Sense of virtual community is believed to come from members’ exchange of social support as well as creating their own identity and learning the identity of others members. It is believed to lead to positive outcomes such as increased satisfaction and communication with the virtual community as well as to greater trust and social capital in the larger face-to-face community or organization. Future research will be able to further develop the theoretical and empirical contributions of sense of virtual community in computer-medication communication research.

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