MLA
Chakravarty, Surabhi Mukherjee. "Sensory Branding: Branding with Senses." Cases on Branding Strategies and Product Development: Successes and Pitfalls, edited by Sarmistha Sarma and Sukhvinder Singh, IGI Global, 2015, pp. 327-365. https://doi.org/10.4018/978-1-4666-7393-9.ch014
APA
Chakravarty, S. M. (2015). Sensory Branding: Branding with Senses. In S. Sarma & S. Singh (Eds.), Cases on Branding Strategies and Product Development: Successes and Pitfalls (pp. 327-365). IGI Global. https://doi.org/10.4018/978-1-4666-7393-9.ch014
Chicago
Chakravarty, Surabhi Mukherjee. "Sensory Branding: Branding with Senses." In Cases on Branding Strategies and Product Development: Successes and Pitfalls, edited by Sarmistha Sarma and Sukhvinder Singh, 327-365. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7393-9.ch014
Export Reference
![Mendeley](https://coverimages.igi-global.com/images/mendeley.png)