Serious Games in Business

Serious Games in Business

Silke Balzert (IWi at DFKI, Saarland University, Germany), Lucia Pannese (Imaginary srl, Italy), Marie-Therese Walter (IWi at DFKI, Saarland University, Germany) and Peter Loos (IWi at DFKI, Saarland University, Germany)
DOI: 10.4018/978-1-4666-0149-9.ch027
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The intention of this book chapter is to give an overview about Serious Games from a scientific as well as from a business related point of view. As a first step, several existing definitions of Serious Games are examined, and the differences and similarities of these games and common computer games are presented. In the next step, some goals of Serious Games and their dependency on the application scenario and/or the kind of business in which the game is used are analyzed. Afterwards, the focus switches to Serious Games developed for an economic context. The specific goals of such games are presented, and the influence of these goals on design and development requirements is discussed. Furthermore, how the application scenario influences Serious Game design is examined. Last but not least, some use cases are presented in order to demonstrate the possibilities of Serious Games for training and learning purposes.
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How Can The Term “Serious Game” Be Defined?

In order to answer the question what constitutes a Serious Game and which aspects of this learning style are serious, it is important to consider from which perspective the term is analyzed. Gamer and game developers generally consider “their” games to be serious since it is about their profession. What could not be serious about that? For non-gamers and non-game-developers, however, the term “Serious Games” sounds like an oxymoron. How can something be serious and have the character of a game at the same time?

Key Terms in this Chapter

Serious Game: A learning method that uses the characteristics of computer games in order to playfully impart specific knowledge to their users.

Organizational Dynamic Gaming: A type of Serious Game that focuses on the complex processes between persons in an organization.

Persuasive Game: A type of Serious Game that tries to change its player’s behaviour through persuasion techniques.

ADVERGAMING: A type of Serious Game that uses interactive game technologies in order to convey interactive advertisements via internet to a potential customer. Advergames integrate the advertising message directly in the course of the game.

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