MLA
O'Toole, Gregory. "Social Impact of Digital Media and Advertising: A Look at Consumer Control." Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, et al., IGI Global, 2011, pp. 180-193. https://doi.org/10.4018/978-1-60566-792-8.ch009
APA
O'Toole, G. (2011). Social Impact of Digital Media and Advertising: A Look at Consumer Control. In M. Eastin, T. Daugherty, & N. Burns (Eds.), Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (pp. 180-193). IGI Global. https://doi.org/10.4018/978-1-60566-792-8.ch009
Chicago
O'Toole, Gregory. "Social Impact of Digital Media and Advertising: A Look at Consumer Control." In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, 180-193. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60566-792-8.ch009
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