MLA
Lysik, Lukasz, et al. "Strategic Role of Consumer Moments of Truth: A Marketing Challenge in Mobile Communities." Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, edited by Vladlena Benson, et al., IGI Global, 2017, pp. 22-44. https://doi.org/10.4018/978-1-5225-0559-4.ch002
APA
Lysik, L., Lopacinski, K., Kutera, R., & Machura, P. (2017). Strategic Role of Consumer Moments of Truth: A Marketing Challenge in Mobile Communities. In V. Benson, R. Tuninga, & G. Saridakis (Eds.), Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (pp. 22-44). IGI Global. https://doi.org/10.4018/978-1-5225-0559-4.ch002
Chicago
Lysik, Lukasz, et al. "Strategic Role of Consumer Moments of Truth: A Marketing Challenge in Mobile Communities." In Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, edited by Vladlena Benson, Ronald Tuninga, and George Saridakis, 22-44. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0559-4.ch002
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