The Contribution of Social Responsibility to Achieving a Competitive Moral Advantage: A Case Study of Sherhal Sweets Organization

Introduction

In a business environment where competition has intensified as a result of the growing interest of organizations inefficiency and material gain, the circle of corruption, bribery, and exploitation has widened to the influence and moral breaches, under these conditions, have seen public opinion at the instigation of civil society institutions and other lobbies. A decisive turn towards obliging business organizations to embrace the values of transparency, fairness, and integrity in their internal and external dealings, the moral values of the direction society came to a social role later, and here the term “meeting responsibility” appeared, but it was actually announced by Adam Smith when he said “The needs and desires of the community are best-achieved thanks to the cooperation between organizations and society,” and business organizations today are in dire need of those programmes that would bring a free and ethical competitive advantage to the organization.

Problematic Study: The problem is addressed in the following fundamental question:

Does social responsibility create an ethical competitive advantage for the institution in question?

This fundamental problem is related to the following sub-questions: Is social responsibility a feature of the needs that accrue to society through the institution in question?

Does social responsibility achieve the advantage of environmentally safe products through the institution of the study?

Does social responsibility satisfy the moral excellence of customers through the institution in question?

Study Hypotheses: To address the problematic issues, we cite the following hypotheses as tentative answers to be tested later: The first hypothesis: social responsibility achieves the benefit of the needs of society Through the institution of study second hypothesis: Social responsibility achieves the advantage of environmentally safe products through the institution of study

Third hypothesis: Social responsibility achieves the advantage of ethical excellence for customers through the institution of the study.

Importance of the Study: building an authentic academic theme on social responsibility and ethical competitive advantage.

Understanding the differences that exist between Algerian economic institutions and the leading institutions in this area of understanding the characteristics of the economic institutions and the business environment in Algeria through the studied sample

Objectives of the study: The objective of the research is to achieve scientific results by knowing the contribution of social responsibility to the ethical competitive advantages of the organization

Access to recommendations that contribute to the further adoption of the two concepts by Algerian institutions .

Previous studies and the most important thing that distinguishes them from this study: I have been guided by some of the previous studies on this subject, which we cite as follows: a study by Dr. Khalid Attallah al-Tarrouan and others entitled “The Impact of business ethics and social responsibility In achieving the competitive advantage ” research presented to the Second International conference at Mu'tah University, Jordan, on 23_25 April 2013. The study found a statistically significant influence on business ethics, and social responsibility (probity, objectivity, honesty, probity, integrity, and transparency ((towards the environment, consumers, community) to achieve a competitive advantage (cost reduction, innovation and regeneration)

A study by Dr. Abdulkadir Plumch and others entitled “Intellectual capital The new competitive advantage in contemporary business organizations under the heading towards learning organizations” research presented to the International Forum on the head of the Intellectual property on 13 and 14 December 2011.

The study found the importance of knowledge ethics in contemporary business organizations as a new competitive advantage.

Marianne Rubins Tein, Strategic Approach to corporate social responsibility, the subject of a presentation at the colloquium organized by the Cnam and the Fnec with the contest of Eaepe, France,2008.

This study examines the genesis of social responsibility and the stages that have passed, which address environmental responsibility and its role in improving the image of the organization, in addition to the Organization's relationship with stakeholders.

Hisrich Robert, business ethics and social responsibility in transition economics, journal of management development, n°1,2004 .