The Human Resource Balanced Scorecard (HRBSC) and Internal Marketing Management in (Post) Pandemic Tourism Contexts

2. The Human Resource Management (Hrm) In (Post) Pandemic Tourism Contexts

In a very interesting paper, “Rediscovering the “human” in strategic human capital”, Wright (2021) argues that studies on strategic human capital had two different approaches. The economic perspective, an economic approach to understanding human capital, argues that individuals make rational decisions to defending their best interests. This perspective argues that human capital concerns the knowledge, skills and competences that are in people (Wright, 2021).

However, this perspective that has been dominant forgets five aspects of human nature that influence human behavior: free will, identity, meaning/purpose, community and value (Wright, 2021, p. 3). The psychological perspective about the strategic human capital incorporate this elements. Free will tells us that the individual makes choices based on a series of factors and in decision making these factors come into consideration. As for identity, individuals can have multiple identities. Identity is not limited to identity at work, and the various identities can influence an individual's behavior at work. People can find meaning at work in different ways: some may want to invest in their career through the acquisition of new skills and others may find meaning through the relationships they establish at work. The sense of community may or may not lead to a context of developing skills and acquiring new knowledge. The value of human beings is not limited to their economic value, their “use value”, in terms of the value they bring to companies, but there is also their intrinsic value, which says they deserve dignity and respect.