In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Relations Management in Tourism delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry.

As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. Amidst the technological advancements that have shaped the modern era, managers have come to recognize that their most valuable asset is their human capital. Thus, this book underscores the significance of prioritizing people and their well-being to achieve sustainable productivity and outstanding results.

With globalization intensifying market competition, differentiation becomes a key driver for organizations. The book thoroughly explores how internal marketing and employee satisfaction and empowerment play pivotal roles in shaping tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry.

Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector. By analyzing these critical dimensions, the book equips readers with valuable insights and strategies to navigate the challenges and opportunities posed by the ever-changing landscape of the tourism industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Best Practices
Corporate Events
Employee Empowerment
Employee Satisfaction
Globalization
Green Human Resources
HR Balanced Scorecard
Human Resources
Marketing Management
Multisensory Dimensions
Occupational Stress
Pandemic
Post Pandemic Context
Team Building
Tourism Management

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Editor/Author Biographies

Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics, Niccolò Cusano University, Italy. He is Lecture in Applied Organizational Behaviour, Xenophon College, UK. He is Visiting Professor at University of Information Science and Technology (UIST) “St. Paul The Apostle”, Macedonia. He is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is Adjunct Professor at Faculty of Economics, Lovely Professional University (LPU), Phagwara, India. He is Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France. He is Honorary Associate Professor, University of Pannonia, Hungary. Ranked #7 worldwide the most productive family economics scholars according to the ranking published by Texas State University. He’s teaching and consultancy fields include strategic management, leadership development, cross-cultural management, international hospitality management. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management (Emerald Publishing, Springer, Routledge and IGI Global).

Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. He’s teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

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