MLA
Peretti, Paola, and Mohanbir Sawhney. "The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?." Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, IGI Global, 2016, pp. 133-154. https://doi.org/10.4018/978-1-4666-9958-8.ch007
APA
Peretti, P. & Sawhney, M. (2016). The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?. In F. Mosca & R. Gallo (Eds.), Global Marketing Strategies for the Promotion of Luxury Goods (pp. 133-154). IGI Global. https://doi.org/10.4018/978-1-4666-9958-8.ch007
Chicago
Peretti, Paola, and Mohanbir Sawhney. "The Relative Importance of the Different Relationship Platforms (Physical and Virtual) in the Consumer Experience of Luxury Brands: How Has It Changed from the Company Perspective?." In Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, 133-154. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9958-8.ch007
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