MLA
Kasemsap, Kijpokin. "The Roles of Cross-Cultural Perspectives in Global Marketing." Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., IGI Global, 2015, pp. 37-59. https://doi.org/10.4018/978-1-4666-8262-7.ch003
APA
Kasemsap, K. (2015). The Roles of Cross-Cultural Perspectives in Global Marketing. In J. Alcántara-Pilar, S. del Barrio-García, E. Crespo-Almendros, & L. Porcu (Eds.), Analyzing the Cultural Diversity of Consumers in the Global Marketplace (pp. 37-59). IGI Global. https://doi.org/10.4018/978-1-4666-8262-7.ch003
Chicago
Kasemsap, Kijpokin. "The Roles of Cross-Cultural Perspectives in Global Marketing." In Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., 37-59. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8262-7.ch003
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