MLA
Teixeira Costa, Paulo, and Medéia Veríssimo. "The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism." Managing, Marketing, and Maintaining Maritime and Coastal Tourism, edited by Mónica Morais de Brito, et al., IGI Global, 2020, pp. 264-283. https://doi.org/10.4018/978-1-7998-1522-8.ch016
APA
Teixeira Costa, P. & Veríssimo, M. (2020). The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism. In M. Morais de Brito, A. Dias, & M. Patuleia (Eds.), Managing, Marketing, and Maintaining Maritime and Coastal Tourism (pp. 264-283). IGI Global. https://doi.org/10.4018/978-1-7998-1522-8.ch016
Chicago
Teixeira Costa, Paulo, and Medéia Veríssimo. "The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism." In Managing, Marketing, and Maintaining Maritime and Coastal Tourism, edited by Mónica Morais de Brito, Alvaro Dias, and Mafalda Patuleia, 264-283. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1522-8.ch016
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