Use of New Innovative Technologies in Business by All Age Groups

Use of New Innovative Technologies in Business by All Age Groups

Stelian Stancu (Bucharest University of Economic Studies, Romania), Constanta-Nicoleta Bodea (Bucharest University of Economic Studies, Romania), Laura Elly Naghi (Bucharest University of Economic Studies, Romania), Oana Madalina Popescu (Bucharest University of Economic Studies, Romania) and Alina Neamtu (Bucharest University of Economic Studies, Romania)
Copyright: © 2017 |Pages: 25
DOI: 10.4018/978-1-5225-0953-0.ch005
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This paper makes a foray into the new innovative business technologies by presenting several important aspects of the Digital Economy, Business models, Entrepreneurship, Information and Communication Technologies (ICT), ICT4D, Innovation Technology. The second part of the paper consists of an analysis of new innovative technologies results in business, using Global Entrepreneurship Monitor (GEM), thus presenting the conceptual framework GEM, How GEM Defines Entrepreneurship, Measures of Entrepreneurial Activity, Entrepreneurial Aspirations, Entrepreneurial Attitudes. Based on this analysis, empirical results of new innovative business technologies in Romania are configured, highlighting the key indicators for Romania (2015), Entrepreneurial Activity rates in efficiency-driven EU Countries in 2014 (% of population aged between 18-64 years), distribution of entrepreneurs by gender, age, education and household income in Romania 2014 (%), both individually and overall. The paper concludes with key findings and proposals for the following questions to be explored in future research.
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New Innovative Technologies In Business

Digital Economy

Digital Ventures are defined as new digital enterprises that trade and operate exclusively online. Digital economy introduced by Tapscott (1996) is the digital e-business enterprise or a qualitatively different living being in a different environment, according to Barr (2001).

In a purely digital context, concepts such as contribution and marginal effects have a greater impact; therefore, economic activity should be measured differently (Brynjolfsson & Kahin, 2000; Gopal et al., 2003).

In literature, both e-commerce and e-business terms are commonly interchangeably used and are considered to be a business transaction that is executed electronically (Wall et al., 2007).

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