MLA
Yadav, Ashutosh, et al. "Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing." Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, edited by Anil Kumar and Manoj Kumar Dash, IGI Global, 2016, pp. 127-146. https://doi.org/10.4018/978-1-4666-8808-7.ch006
APA
Yadav, A., Kumar, A., & Dash, M. K. (2016). Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing. In A. Kumar & M. Dash (Eds.), Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing (pp. 127-146). IGI Global. https://doi.org/10.4018/978-1-4666-8808-7.ch006
Chicago
Yadav, Ashutosh, Anil Kumar, and Manoj Kumar Dash. "Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing." In Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, edited by Anil Kumar and Manoj Kumar Dash, 127-146. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8808-7.ch006
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