MLA
Malaga, Ross A. "The Value of Search Engine Optimization: An Action Research Project at a New E-Commerce Site." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1115-1129. https://doi.org/10.4018/978-1-59904-943-4.ch089
APA
Malaga, R. A. (2008). The Value of Search Engine Optimization: An Action Research Project at a New E-Commerce Site. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1115-1129). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch089
Chicago
Malaga, Ross A. "The Value of Search Engine Optimization: An Action Research Project at a New E-Commerce Site." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1115-1129. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch089
Export Reference