What is Afrikaner Nationalism

The Voortrekker Monument has been a central memory institution for Afrikaners since its conception in the 1930s. Built to commemorate 19th century white settlers moving into the interior, the Monument has for many years been appropriated by different groups for various purposes, including as an Afrikaner Nationalist symbol. Since the early 1990s, the Monument has made a concerted effort to change established perceptions and stigmas. The Monument's registration as a Section 21 Non-Profit Company in 1993 and declaration as National Heritage Site in 2011 were accompanied by a shift in focus from a political character to one where its aesthetic architectural heritage and tourism values are celebrated. These changes in character enabled and drove the expansion of the Voortrekker Monument heritage site as a memory institution. This chapter discusses the continued success of the Monument post-1994 as a national memory institution through the diversification of its visitors and programmes.