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What is Blizzard

Chapter 4
Handbook of Research on Practices and Outcomes in Virtual Worlds and Environments
A video game developer which has produced, amongst other titles, World of Warcraft.
Published in Chapter:
Addiction in World of Warcraft: A Virtual Ethnography Study
Craig Pragnell (Bournemouth University, UK) and Christos Gatzidis (Bournemouth University, UK)
Copyright: © 2012 |Pages: 21
DOI: 10.4018/978-1-60960-762-3.ch004
Abstract
This chapter presents an investigation in determining whether players are addicted, or show signs of addiction, to the Massively Multiplayer Role Playing Game (MMORPG) World of Warcraft. Criteria to ascertain addiction in World of Warcraft players were developed based on well-documented theories in the area. A questionnaire was used in order to obtain data for analysis. This was distributed to a population of World of Warcraft players by use of advertisement on guild websites and on the official game forum. The results of the questionnaire show that 11.86% (n=21) of respondents matched the developed criteria of addiction in World of Warcraft. These respondents are considered to be addicted or are at “High Risk” of being addicted. This figure is confirmed by other studies of addiction levels in MMORPGs undertaken by existing research.
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